Marketing Management – Eduvate Hub

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Overview

A study of strategic and tactical issues in marketing management including resource allocation, market segmentation, development of marketing strategy, market planning and implementation of marketing strategies and plans through development of the marketing mix, the product mix, the promotion mix, the distribution strategy and the pricing strategy and integration of the marketing function within the organization.

By

Praveen P

Share

Marketing Management

Category:

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Business

0

4

Enrollments

Level

Expert

Time to Complete:

50 hours 0 minute

Lessons:

18

Certificate:

Yes

One-time for 1 person

Free

Overview

A study of strategic and tactical issues in marketing management including resource allocation, market segmentation, development of marketing strategy, market planning and implementation of marketing strategies and plans through development of the marketing mix, the product mix, the promotion mix, the distribution strategy and the pricing strategy and integration of the marketing function within the organization.

What You’ll Learn?

• Be familiar with the various approaches to Marketing Strategy

• Be able to create and implement a Strategic Marketing Plan

• Have a working knowledge of Product, Place, Price and Promotion Strategies

• Understand the relationship between Marketing and other functional areas.

Requirements

All assignments shall meet the following guidelines:

1. Follows specific guidelines for each assignment with regards to content and length.

2. Prompt submission per due date and time.

3. Typewritten in size 12 font and professional style.

4. Double-spaced.

5. Professional in appearance.

6. Title page which includes course number and name, student name, date of term.

7. In-text citations of all sources used.

8. Reference page of all sources used.

9. Uploaded into Moodle.

All written assignment submissions will be assessed according to APA guidelines (see APA manual). These include, but are not limited to:

• Refrain from using first person pronouns, clichés, colloquies, and contractions.

• All abbreviations should be explained the first time they are used.

• All research and statements should be cited appropriately.

• Opinions are only permitted in the recommendations section.

• Proper grammar, punctuation, word use, and sentence structure are essential.

• Maintain a professional tone.

Syllabus Overview

18

Lessons

1

Quizzes

8

Tasks

0

Resources

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Syllabus

Module 1 -What is Marketing and What can be Marketed?

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What is Marketing -Objectives

Reading Assignment

Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.

Marketing Quiz 1

Video

00:40

Module 2-Marketing’s Role in Business

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Reading material from Harward Business Review

Assignment on-Service Marketing

Module 3- Segmentation, Targeting, and Positioning

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Objectives

Reading material-Repositioning

Assignment Submission-Marketing Plan Introduction

Module 4-Branding

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Objectives

Reading Assignment-The Retail Alphabet Game

Assinment Sbmission-Cross Functional Essay

Module 5-The Marketing Mix

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Objectives

Reading Assignment

Supplemental Resources

Assignment-Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.

Module 6-Product Management

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Objectives

Reading Assignment

Supplemental Resources

Assignment Submission

Module 7-Integrated Marketing Communications

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Objectives

Supplemental Resources

Assignment-Final Marketing Plan

Module 8-Expanding Marketing’s Traditional Boundaries

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Objectives

Assignment-Ethical marketing perspective.

Material Includes

Required Text-Whalley, A. (2010). Strategic Marketing. 1st edition. ISBN: 978-87-7681-643-8 (This text will be provided for free within the course.)

Supplemental Text Recommended-Publication Manual of the American Psychological Association, 7th edition.

Instructor(s)

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